Corporate Social Responsibility

When you next take a cruise or ferry, contribute to preserving our region’s marine biodiversity.
Singapore Cruise Centre Pte Ltd (SCC) has partnered WWF, one of the world’s leading conservation organisations, in a programme that will give five million cruise and ferry passengers travelling through Singapore an opportunity to help preserve the seas in the Coral Triangle.
SCC’s objective in engaging with WWF is to promote the beauty of this region’s marine biodiversity and ensure its environmental sustainability.
The Coral Triangle covers all or part of the seas surrounding six countries – Indonesia, Malaysia, Papua New Guinea, the Philippines, the Solomon Islands and Timor-Leste. The diversity of coral, fish and other species is higher here than anywhere else on earth. About 76% of the world’s coral species, six of the world’s seven marine turtle species and more than 2,200 reef fish species can be found here. The WWF Coral Triangle programme seeks to conserve this nursery of the sea by encouraging good environmental stewardship, improving fishing practices and mitigating the impact of climate change.
SCC and WWF aim to educate and inform people using the cruise and ferry terminals as to the importance of protecting and preserving our marine environment.
Under the partnership, SCC will work with WWF to place donation boxes at its HarbourFront cruise and ferry terminals, as well as its ferry terminals at Tanah Merah and Pasir Panjang. In addition, WWF will stage exhibitions, set up public education booths and display posters to raise awareness of conservation and promote responsible tourism. SCC will also support WWF financially by being a Platinum Member of WWF Singapore’s Business Alliance for Sustainability.